Apero Bar & Restaurant at The Ampersand Hotel
Dexter Moren Associates’ concept for the lower ground bar and restaurant Apero is sophisticated yet relaxed, appealing to both houseguests and locals. In designing this space one of the challenges we faced was how to successfully integrate all day dining – it needed to serve breakfast for hotel guests but also successfully function as an evening bar, drawing in local clientele. DMA have responded by creating a flexible series of zones, such as the snugs, which are tucked around the Victorian cellar arches. Bench tables can be used for communal breakfast service and later accommodate private dining. The brand identity has been developed by Goosebumps and menu styling by Gorgeous Group.